Social Media Marketing has been a quick spread trending marketing style that uses popular social media apps and websites to reach out to their customers and potential customers. More than ever people are turning to social media to leverage the massive power of the internet in their marketing efforts. If you’re looking create a bigger more well-known brand it’s highly suggested you get onto the Social Media Marketing trend. Here are a few reasons why:
1. Increased Visibility
When you use social Media Marketing, you’re throwing more hooks in the water. You’ll be visible to people who otherwise would have never seen your business otherwise. And as you know, these people gotta eat some time.
2. Better Search Engine Rankings
Google has a mathematical equation that determines the quality of a website. This equation is impacted by your presence all over the web, and this now includes social media. Google has concluded that large in demand companies are on social media. To keep their customers happy, google likes to keep the large and in demand people in their first page slots. You might not be the biggest and the baddest, but you can sure fake it till you make it. And today, that means being on social media.
3. Higher Brand Authority
Have you ever noticed people snapping pictures of their food? They’re sharing these pictures on social media. Usually, Facebook or Instagram. People are (hopefully) sharing these pictures because they’re happy with the food. This is word of mouth on steroids. When people see good things on Facebook, they want them too. And if it’s a good picture, or a new product or a new location, that picture will get shared with their friends. All of this is good and costs you nothing.
4. Decreased Marketing Costs
I don’t know about you, but I’ve noticed that advertising on Google an Yelp has gotten pretty expensive, and has been returning diminishing results. For a while, we were wondering where everybody went. The answer is Facebook. They went to Facebook, but even that’s starting to change. People are starting to spend more and more time on Instagram lately. This is great news for a restaurant, because Instagram is largely image based, and you already know what a good picture can do for sales. And it’s cheaper. If you’ve not got on the Social Media Bus, you are not alone. Facebook and Instagram are the better deal at the moment because everybody’s not yet figured it out. Once they do, the price will go up.
5. Improved Customer Insights
With social media customers are more inclined than ever to give criticism or their opinion on how things could work differently, how they were treated in their last experience, and the overall quality of your business from their eyes. This is priceless information-stuff they’d (probably) never say to your face, but you really need to hear. Don’t get angry when you receive negative feedback. Think of it as an opportunity for improvement. People wouldn’t take the time to write the review if they didn’t feel strongly about what happened.
6. Improved Customer Experiences
Social Media is wonderful because you can directly interact with complaints and compliments from your customers showing publicly how seriously you take your customer service. For example when you receive a complaint about something you can quickly respond creating a public apology and then have an action to make it right with that customer giving them a mutual or good standing with your company once more. In the past, they’d leave happy or upset, and you’d never have a chance to thank them or apologize. Now you do.
If a customer compliments your employees or your company, you can offer public recognition to that employee. It’s good for moral, but the public always loves a company that’s good to it’s workers.
7. Increased Brand Recognition
Every time you can create and spread your content increases your visibility which is vital to a growing company for turn overs. Social media is now a bunch of new tools serving under one big name, they easily spread your content and your brand’s voice. Social media makes it easier for customers to find you and makes you more accessible to them.
8. More Opportunities to Convert
When people like you on Facebook or follow you on Instagram, you gain future access to them potentially forever. We aim to make at least one post everyday. Something that will make you smarter, more profitable, or just plain happy. We do this because we know that people don’t want to be sold all the time. They turn to social to have fun, unwind or maybe learn something. And this is what you need to provide-laughs, smiles and information. Companies who only post the sales pitch are destined to fail.
9. Improved brand loyalty
When brands are active on social media they have more loyal followers as proven by a study published by Convince & Convert. The study found that 53% of Americans that follow a brand on social media are more likely to make repeat purchases brands. Consistent posting is the key. Every time you post, your name and imagery flash before their eyes.
10. Higher conversion rates
Social media, when done right, converts better because it humanizes a business. Consumers can finally reach out to companies and get replies, from real people! This is almost as good as the owner or manager walking the room and befriending the customers. You don’t see this much anymore, but it makes a huge difference for those that do it. Meeting the guy or gal in charge makes people feel good, and good feelings always improve conversions.
Social Media Marketing is a booming tool, that every company big and small should be using to increase their customer loyalty, click through and conversion rates, and customer service rates.